Search Engine Optimization (SEO) simply means raising the website’s rank in search results. It’s a key part of any marketing strategy that guides search engines such as Google or Bing to effectively crawl and index your site. SEO helps search engines understand what your content is all about and gets you more clicks by ranking your website among the top results.
Search Engine Optimization
Did you know that organic search results generate 70% of the search engine clicks, yet 75% of users never go beyond the first page?
What is Search Engine Optimization (SEO)?
Why is SEO Important?
Have you ever noticed that you usually found your required results on the first page while searching for particular keywords on any search engine? There could be more quality content relevant to your search on the next pages. But we seldom go beyond the first page. This is where SEO plays its role. It increases your website’s ranking, visibility, and credibility and enables you to outrank your competitors on a search engine.
How to appear on the first page is a question that haunts every website owner. That’s why some opt for Search Engine Marketing (SEM) / Paid Search. SEM and SEO usually go hand in hand when it comes to planning your search engine strategy. Although they are quite similar in appearance, they significantly differ; organic search clicks are free of charge. They also outnumber paid clicks by 12 to 1. But of course, there is a catch: 80% of clicks occur on the first page. This means if your website does not rank among the top results, it’s as good as non-existent. And unfortunately, appearing on the first page is no easy task. You need a solid and long-term SEO strategy to succeed.
This is where you need the help of an SEO consultant as formulating and implementing an effective SEO strategy isn’t something that can be done without the necessary expertise.
Besides crafting a long-term SEO strategy to improve your results, an SEO consultant also provides services including SEO audit or website assessment, site testing and fixing usability issues, conducting detailed keyword research, implementing on-page, off-page and technical SEO, link building, regular monitoring, reporting, and analysis.
We follow a data-driven and collaborative approach partnering with our clients as well as content marketing, paid search, web design and development teams to improve your search engine rankings and attract more qualified traffic to your website.
We start with an extensive website audit for SEO to determine where your website needs improvement. After that, we begin to define your SEO strategy and optimize your website for on-site, off-site, and local SEO elements. This also includes resolving the very issues that affect your site’s organic search performance and enhancing its quality as Google prefers quality sites.
Then we move to identify your keywords and keyword gaps. We understand your competition in terms of keywords, rankings, and organic traffic. We then go beyond the keywords and consider user intent, which Google prioritizes over keywords.
Our Services for Search Engine Optimization:
- Extensive SEO Audit
- Competitor Analysis
- Content & Keyword Analysis
- On-Page SEO
- Local SEO
- Link Building
- Technical SEO
- Google Knowledge Panel
- Content Marketing
- Schema Markup