What are Google Display and YouTube Ads?
Google Display and YouTube Ads appear on websites and Google-owned platforms such as YouTube, Gmail, Google Maps, etc. These ads help you reach your potential customers when they’re browsing websites, reading news and blogs, checking their emails on Gmail, or watching videos on YouTube. It is a relatively easy way to market your products without high creative production costs.
Google Display Ads come in various appealing formats that can attract and engage users. Responsive display ads, uploaded image ads, engagement ads, YouTube video ads, Google banner ads, and Gmail ads are some of the types that can be run on Google Display Network.
Why are They Important?
Google Display and YouTube Ads are leveraging advanced targeting methods backed by machine learning technologies. These methods help single out potential customers inside a vast user pool and display your advert. What’s more, you only pay when your potential customers engage with your ads.
Google Display and Youtube Ads can reach 90% of online users, as most internet users use all or some of these services like Gmail, YouTube, and Google Maps. The ability to access such a big pool of users allows you to increase the number of your prospective customers.