What is Email Marketing?
Email marketing is a form of direct marketing based on sending out emails with informational or commercial intent to your target audience to trigger an action.
Email marketing campaigns are used to cultivate relationships with your customers. They generally target prospects and customers to provide them with updated information about the latest news or special offers and promotions. The primary objectives of such campaigns are to drive sales, build loyalty, and increase brand awareness.
Email is at the center of many marketing activities. For instance, if you’re running a blog, you can share your content with subscribers. Similarly, product descriptions, event invitations, newsletters, and any other informational or commercial content can be shared with your audience via email to achieve specific marketing goals.
Why is Email Marketing Important?
Email marketing gives you access to a pool of about 4 billion active email users. Ability to reach such a massive number of users makes email marketing a vital component of any digital marketing strategy.
Moreover, email marketing offers the highest Return on Investment (ROI) out of any marketing method and is considered one of the top-performing remarketing channels. It is also inexpensive. Unlike many other digital marketing methods, you don’t have to pay to get in front of your customers.
With the right strategy and execution, email marketing enables businesses to send personalized content to their customers. It’s therefore highly effective in converting prospects into customers and turning new or one-time buyers into loyal customers.