What is Content Marketing?
Content Marketing involves creating and distributing the most unique, educational and engaging content that helps marketers achieve their goals. For a digital content marketer, the goal is to create awareness, generate leads and increase conversions. If products could sell themselves, the only effort required would be to get them to store shelves. Content marketing drives profitable customer action. It makes the sales happen! In the digital world, it is not the product but the content that is King!
Content marketing provides an opportunity to educate and build trust with your potential customers. Catering content is similar to storytelling that humans have done ever since we started speaking. You communicate your value proposition to your audiences through content marketing, which further helps win more customers and generate repeat customers. As you continue to cater valuable content to your audiences, you get rewarded with new business and loyalty.
Content marketing is by far the most critical marketing channel used by marketers. A good content marketing strategy should be well-coordinated with your SEO and digital PR efforts.
Why is Content Marketing important?
When it comes to marketing, you try to differentiate your business and your product or service from the competition. Creating content for a product or service takes a lot of skill and dedication. Content is the link between the marketer and the customer. From a marketer’s perspective, content engages their target audience and converts them into customers. It also communicates their key messages to customers.
Content marketing is the holy grail of digital marketing campaigns. Key advantages that content marketing provides your business:
- Create brand recognition
- Influence buying decisions
- Complement your SEO endeavors
- Get new leads at a fraction of the price
- Ensure customers can relate to your brand
- Complement other online and offline marketing efforts