What is App Marketing?
App marketing refers to a set of advertising techniques to promote and rank a mobile application. The primary goal of app advertising is to drive installs or engagement for an app through paid advertising.
Mobile app advertising serves four purposes: it makes your app visible to online users, increases app downloads, makes new users complete the onboarding process, and engages them to stay at an app for long. In this way, app marketing interacts with users of an app throughout the marketing funnel – from mobile app promotion to conversion and engagement.
Why is App Marketing Important?
Mobile app usage has become so widespread that the number of app downloads worldwide has hit 300 billion per year. This makes about 40 apps per person, considering the entire population. These figures speak volumes about the competitiveness of the app market, making it difficult for a newly launched app to stand out without effective app advertising.
Digital marketing giants Google and Facebook help newly launched apps a great deal in getting discovered. However, creating and running a successful campaign can be a challenge for an app developer because of the variety and complexity of ad campaigns and models available. Mobile app ads without a proper strategy and research often bear no fruit. That’s why developers would need the services of a marketing expert.
A well-defined mobile app marketing strategy provides developers with an opportunity to go after their target audience with the right campaign models and engaging ad formats to deliver the desired results. It involves machine learning technology that optimizes campaigns and offers discovery and user retention.